Hand Packed Harvest
Hand Packed Harvest is a brand that reflects the partnership
between the student run CPS Café on the UW-Stevens Point
campus and the Farmshed (a local food community). Hand Packed
Harvest produces small-batch, canned products including salsa and
pickled vegetables that are grown at the greenhouse in the
Farmshed, and are created from recipes developed by students at
the CPS Café. A group of four classmates and I worked on
designing the identity for this new brand and developed four labels
for their first run of small batch products.
As the team leader for our group, I was responsible for developing a design brief outlining the goals of the project, as well as identifying my colleague’s strengths to include them in the best way possible. The final identity included my hand lettering and illustrations done by another team member.