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Trill Condoms
Trill is a condom company developed to provide women with the
ability to protect themselves from sexually transmitted diseases.
The company was formed with three different demographics in
mind. The condoms are made out of nitrile (hence the brand name,
Trill), a material that is latex free.
The first demographic is 25 - 40 year old adults who have annual doctors
appointments. This condom has a clinical aesthetic, as these condoms
would be available as a sample at doctor’s offices. Patients could take one
and ask their doctors about them in confidentiality.
The second target market is the 20-something “girly-girl”, and this condom is
the product that would be available in retail stores. The hot pink, feminine
lettering pops off the black packaging and would stand out on a shelf.
Part of the proceeds from the retail condoms go to funding clinics for young
adult women in Sub-Saharan Africa, a location where AIDS is an issue. The
clinics would instruct the women how to use the condom properly. The
package is typeset in Swahili, a common language for this region.